BeRebel is the first Italian company to use tech innovation to reinvent car insurance: pay-per-use, billed monthly, based on the kilometers you actually drive.
But many Italians still cling to traditional policies—paying full price for a service they barely use.

So how do you expose the absurdity of that choice, in a world where technology runs everything?
That’s how “Real Intelligence” was born: the first campaign entirely created with AI, urging people to trust a smarter kind of mind—human intelligence. The only one that makes you pay just for the miles you drive.