Ciro Visciano
Creativity & Design

Monopoly Ultimate Estate

Hasbro - 2016 - Activation

Unpredictable collapses and unexpected increases of the estate values. New chances and community chest cards. Credit cards and electronic POS.
Monopoly Ultimate Banking offers a gaming experience more actual than classic version of the game. It's the most realistic Monopoly of all time.
Starting from this, DOING creates an activation to launch the product: Ultimate Estate.

In Milan, a real estate agency proposes prestigious apartments at affordable prices. An irresistible attraction for people hooked by announcements spreads around the city.
There's just one little detail: affordable prices depends on chance or community chest. Just like in the game.
Know how people reacted.

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