The stages of life.
ENEL - 2019 - Social Campaign
Enel is the main sponsor of “Maglia Rosa”, the symbol of “Giro d'Italia”, but also of the great energy that moves across the whole country.
"The stages of life" tells the compelling parallelism between the stages of life and those of the “Giro”. Setting off, rising and falling, reaching big and small goals, all these steps require a lot of energy. The energy is supported in both cases by Enel.
The campaign consists of a film and a 10 episode web series, the result of a long and thorough search throughout the country for incredible and unknown stories of people who have faced great courses of life with energy.
A parallel tour of Italy that accompanies the one of cycling. Telling the strategic and fundamental role of Enel in supporting and giving the right energy to reach the most coveted goal, be it sporting or personal.